Leveraging Technological Innovations in Cloud Kitchens: A Case Study on Enhancing Customer Retention
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Abstract
The global food service industry has been impacted by the explosive growth of cloud kitchens—food production facilities focused solely on delivery. The purpose of this research, entitled "Leveraging Technology Innovations in Cloud Kitchens to Support Growing Customer Loyalty through Case-Based Approaches," is to explore how new technologies such as Artificial Intelligence (AI), IoT and Data Analytics, Automated Customer Relationship Management (CRM) systems, Support Sustainability-Growth of Associated Businesses and Consumer Loyalty through Case-Based Analysis. The research utilizes a mixed-method approach (face-to-face interviews combined with quantitative survey data) to analyze and understand how predictive analytics improve the demand forecasting process, how automation can increased the operational efficiencies of businesses as well as how Personalized Algorithms can expand Customer Engagement with the Brand. Overall, this study found that the strategic implementation of these new technological innovations within Cloud Kitchens positively impacts creating a satisfied and re-purchasing clientele through providing enhanced customer services and creating a more ideal digital shopping experience for Clients. The study concludes with the proposal of a general framework for the technology-related growth of customer retention in Cloud-Based Food Enterprises.
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